This was done about a year ago, but I’ve been hesitant to publish it for a variety of reasons. At the end of a long story and hundreds of opinions, this design was the result and touched on two branding messages important for the organization. 1. It wasn’t a complete departure from a brand that had sustained the organization for a decade 2. It tied together a concept specific to Baltimore and the mission of the organization: having a homey neighborhood inside the benefits of a city. The skyline is a silhouette that includes an iconic East and a West building with a foreground of neighborhood rooftops derived from the original logo.
